Meet the Founder Behind Expose Profits
I'm Ian Harmon. I've been helping UK trades with their online marketing since 2006. Back when the internet was still the wild west and tradespeople were getting ripped off left and right.
What started as helping friends avoid dodgy agencies became Expose Profits in 2010. Twenty years later, I'm still doing the same thing: honest lead generation that actually works.
20
years helping trades
Why I Started Helping Trades
It was the early days of online marketing. Tradespeople knew they needed to "get online" but had no idea what that actually meant. Plenty of unscrupulous companies were happy to take advantage.
Dodgy SEO companies
Promising page one rankings, delivering nothing but excuses.
Overpriced websites
£5,000 for a brochure site that generated zero leads.
Lock-in contracts
12-month minimums with no accountability for results.
Helping friends, then it spiralled
I started helping mates who were getting ripped off. Showed them what actually worked, what was a waste of money, and how to get real leads from Google.
Word spread. More tradespeople asked for help. In 2010, I formalised it into Expose Profits.
Twenty years later, I'm still doing the same thing.
- Honest advice, no jargon
- Lead generation that actually works
- Month-to-month, no lock-ins
How I Do Things Differently
These aren't corporate values dreamed up in a boardroom. They're the principles I've built this business on.
Exclusivity First
One trade per area, always. I won't sign your competitor. Your leads are yours alone. No bidding wars, no racing to respond.
Your Brand, Not Mine
Customers land on your branded page, remember your name, and call you directly. You're building your reputation, not a marketplace's.
Never "Set and Forget"
Once a campaign is live, I let the data speak. Measure, analyse, optimise. Your campaigns get smarter every month because I track what actually turns into revenue.
Built on Results, Not Promises
I've been doing this since 2006. That's not just experience. It's thousands of campaigns, hundreds of A/B tests, and a deep understanding of what actually works for trade businesses.
- Dozens of UK trade businesses helped grow with exclusive leads
- Clients regularly see 5-10x return on their ad spend
- Trade-specific expertise across uPVC spraying, kitchen spraying, tree surgery, roofing, roof cleaning and more
- Month-to-month arrangements. Clients stay because it works, not because they're locked in
20
Years Helping Trades
2006
Started
5-10x
Typical ROAS
1
Trade Per Area
Google Partner
Certified in Search Advertising
"The leads they’ve generated for us so far have been solid, giving me much more confidence in winning the work."
Thomas Kemp
Bespoke Finishings
Ready to Build Your Lead Generation System?
I only work with one trade per area. Tell me your trade and location, and I'll let you know if it's available.
No lock-in contracts. Month-to-month. Cancel anytime.